Grown Near You!
Flowers Canada Ontario Partners
With Loblaw Companies Ltd. For
‘Grown Near You’ Campaign
FOR IMMEDIATE RELEASE September 4, 2014
Guelph, ON – Flowers Canada (Ontario) Inc. (FCO) is pleased to have participated in the “Grown Near You” campaign in partnership with Loblaw Companies Ltd. During the month of August, 203 participating Loblaws®, Zehrs®, Your Independent Grocer® and Valu-mart® locations showcased Ontario flowers and potted plants across Ontario.
This campaign supporting “Grown Near You” highlights the impact of buying Ontario grown products and responds to the growing interest of Canadian consumers who are looking to buy products grown “right in their own backyard”. Choosing fresh and beautiful fresh flowers and potted plants right here at home helps to create jobs and supports our economic growth in Ontario. Buying locally also builds a strong sense of community by supporting Ontario's farmers and businesses that take immense pride in what they produce.
- “At Loblaw we are committed to buying Canadian-first. Placing a priority on local and regional fresh products,” says Sal Baio, Senior Vice President, Fresh, Loblaw Companies Limited. ‘We are thrilled to be partnering with Flowers Canada tobring our customers the exceptionally beautiful flowers and plants that Ontario has to offer.”
Nikki Gomes FCO’s Marketing Director commented: “Partnering with Loblaw Companies makes sense on so many levels. We have up to 220 floriculture greenhouse growers who are just around the corner from the largest consumer base in Canada. Buying local should be a priority for all Ontarians. Consumers brighten their homes with the quality and freshness of locally produced flowers while supporting Ontario’s local economy.”
The next time you are at your local Loblaws® store look for locally grown products and enjoy all that Ontario has to offer!
About Flowers Canada (Ontario) Inc.
Flowers Canada (Ontario) Inc. is the provincial trade and professional association of the Ontario floral industry serving the floriculture sector and its Members, greenhouse floriculture producers, for over 45 years. FCO’s mission is to enhance the profitability and competitiveness of Ontario’s floriculture sector by helping growers address common issues. FCO strives to help growers find solutions in trade, plant bio-security, research and innovation, human resources, environment, marketing and risk management.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada’s largest private sector employers.
Loblaw’s purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies’ stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada’s top consumer brands in Life Brand®, no name® and President’s Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.