pickOntario Attracts Seasoned Marketing Director

pickOntario Attracts Seasoned Marketing Director

Flowers Canada (Ontario) Inc. Attracts Seasoned Marketing Director

FOR IMMEDIATE RELEASE                                                                      January 15th, 2013

Vineland, ON – Flowers Canada (Ontario) Inc. (FCO) is pleased to announce that Nikki Gomes has joined the FCO team as its new Marketing Director.  Nikki brings 16 years of progressive sales and marketing experience to the position including working in key account management, market development, event project management and communications strategy and planning.

Nikki Gomes joins Flowers Canada (Ontario) Inc. from Research in Motion (RIM), where she served as a strategic Carrier Marketing Manager focused on developing and establishing marketing strategies throughout North America, Latin America and Asia Pacific. Previously to joining RIM, Nikki held a variety of sales and operational leadership positions within Open Text Corporation in Waterloo, Ontario.

“Nikki brings a fresh new approach as well as internet and social marketing skills to our branding.  Her experience and knowledge of marketing will help us meet our mandate of delivering long term value to our Members.” said Dean Shoemaker, FCO’s Executive Director.

As FCO’s Marketing Director, Nikki Gomes will be responsible for the development of an overall organizational marketing strategy including the management of all of the new and existing marketing programs including pickOntario and Canada Brand as well the enhancement of FCO’s social marketing initiatives.

“FCO is an important player in Ontario’s floriculture industry and I am delighted to have the opportunity to join the FCO team. I am looking forward to working on behalf of FCO’s members to develop new and innovative resources and strategies to expand Ontario’s floriculture’s market share in North America”, Nikki Gomes said.

Ted Oorsprong, FCO’s Marketing Committee Chair commented: “Nikki is an exceptionally organized marketing leader who brings a combination of vision and creativity along with the ability to execute a well-planned marketing strategy which will serve the floriculture industry well.”

Flowers Canada (Ontario) Inc. is the provincial trade and professional association of the Ontario floral industry serving the floriculture sector and its Members, greenhouse floriculture producers, for over 40 years. FCO’s mission is to enhance the profitability and competitiveness of Ontario’s floriculture sector by helping Members address common issues. FCO strives to help its Members find solutions in trade, plant bio-security, research and innovation, human resources, environment, marketing and risk management.

For more information on FCO please visit www.flowerscanadagrowers.com. You can also contact the office directly by calling 1-800-698-0113 or emailing flowers@fco.on.ca.

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